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01/10/1998

Environmental Concerns and Downstream Markers Challenge Japanese Automakers in Europe

Mashu Kato 

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Introduction

Once again， the auto industry has begun consolidating on a global scale， most visibly with themerger of Daimler Benz and Chrysler. Japanese automakers are also being drawn into the fray，beginning with Daimler's acquisition of Nissan Diesel Industries， and hints of establishing broadercooperation with Nissan Motor itself. In the background to these developments is the growingpressure of environmental problems. This paper looks at the key trends in the European market-environmental issues and downstream markets (small and compact segments)， and the responseof Japanese automakers.

Mashu Kato

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