01/03/2000

The Emergence of E-Commerce in Japan-The Possibilities and Conditions for Growth-

Social Development Research Department  Deputy senior researcher Masaharu Aoyama 

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1. Introduction

Conditions for the growth of electronic commerce are starting to fall in place in Japan: thespread of personal computers, increasing Internet usage, and the resulting growth in theacceptance of electronic commerce.

This paper examines business-to-consumer e-commerce and the conditions for growth of e-commercefrom three perspectives: the information environment, supply side (businesses),and demand side (consumers).

Social Development Research Department    Deputy senior researcher

Masaharu Aoyama

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03-3512-1796

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