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01/03/2002

Variable Annuity Marketing from the Perspective of Consumers' Financial Awareness

Atsuko Kuribayashi 

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Introduction

Variable annuities have become increasingly popular as a wealth-building tool for retirement. In the U.S.， the variable annuity market has grown vigorously since the early 1990s as the baby boomer generation prepares for retirement. Although introduced in Japan only in 1999， variable annuities are expected to respond to the growing demand for wealth-building tools， in view of the ongoing financial liberalization， struggling public pension system， and emphasis on individual responsibility in investment.

This paper examines the future of variable annuity marketing， focusing on a key factor for the market’s growth - consumer awareness of wealth-building for retirement.

Atsuko Kuribayashi

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