Outlook Remains Cautious; Focus is on Eco Properties and Foreign Factors－The Seventh Property Market Survey

mamoru masumiya

■index

1．Current Sentiment and Outlook
2．Preferred Sectors
3．Preference for Eco-Friendly Properties
4．Policy Measures to Sustain Long-term Market Growth

■introduction

NLI Research Institute conducted the seventh annual Property Market Survey of market sentiment among Japan-based property professionals.
Regarding the property investment market sentiment， the results show that despite a significant improvement in current sentiment， this year’s six-month outlook is only slightly better from a year ago.
In terms of preferred sectors， the residential sector is currently most attractive. In the medium term， the office sector is overwhelmingly preferred， as not a few market participants apparently see strong growth opportunities in Asia.
Moreover， the results indicate that the market has come to recognize the additional value of eco-friendly properties， and is also beginning increasingly aware of how foreign factors can help invigorate the domestic property market.