10/11/2010

Outlook Remains Cautious; Focus is on Eco Properties and Foreign Factors-The Seventh Property Market Survey

mamoru masumiya 

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■index

1.Current Sentiment and Outlook
2.Preferred Sectors
3.Preference for Eco-Friendly Properties
4.Policy Measures to Sustain Long-term Market Growth

■introduction

NLI Research Institute conducted the seventh annual Property Market Survey of market sentiment among Japan-based property professionals.
Regarding the property investment market sentiment, the results show that despite a significant improvement in current sentiment, this year’s six-month outlook is only slightly better from a year ago.
In terms of preferred sectors, the residential sector is currently most attractive. In the medium term, the office sector is overwhelmingly preferred, as not a few market participants apparently see strong growth opportunities in Asia.
Moreover, the results indicate that the market has come to recognize the additional value of eco-friendly properties, and is also beginning increasingly aware of how foreign factors can help invigorate the domestic property market.

mamoru masumiya

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