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01/08/2000

The Social and Economic Impact of Health Promotion Programs - A Case Study of Nishiaizu-machi, Fukushima Prefecture

Koji Kishida 

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Introduction

The promotion of health and fulfillment in old age are goals not only for elderly persons seeking a prosperous retirement life but for local governments charged with providing long-term care insurance benefits. As local health promotion programs gain recognition for reducing the incidence of persons needing care below the national average， the need for health programs is expected to increase sharply throughout society.

Despite individual differences， debilitation from aging is a fact of life for everyone. And as elderly per-sons increase in number， we expect that health promotion programs of local governments will develop， and the health promotion market will expand.

To examine health promotion business as an increasingly important concern of government and busi-ness， this paper presents a case study of projects in the town of Nishiaizu-machi， Fukushima-ken， and notes the social and economic effects of the projects.

Koji Kishida

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